Responsible persons

Alpenfirn Saas-Fee
Kirchstrasse 17
3906 Saas-Fee
027 957 28 79
info@alpenfirn.ch

Data protection at a glance
General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.
We process data in accordance with the Swiss Federal Act on Data Protection (FADP) and the European General Data Protection Regulation (GDPR).

Data collection on our website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the legal notice on this website.

How do we collect your data?
Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?
Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyse your user behaviour.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient and purpose of your stored personal data at any time and free of charge. You also have the right to request the deletion of this data. You can contact us at any time if you have any further questions about data protection. Furthermore, you have the right to lodge a complaint with the competent authorities.

Analytics tools and third-party tools

When you visit our website, your surfing behaviour may be statistically evaluated. This is mainly done using cookies and so-called analysis programmes. The analysis of your surfing behaviour is usually anonymous; your surfing behaviour cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this can be found in this privacy policy.

General information and mandatory information
Privacy policy

We take the protection of your personal data very seriously. We treat your personal data as strictly confidential and in accordance with the statutory data protection regulations and this privacy policy.

When you use our website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

Alpenfirn Saas-Fee
Kirchstrasse 17
3906 Saas-Fee
027 957 28 79
info@alpenfirn.ch

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You may revoke any consent you have already given at any time. To do so, simply send us an informal email. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a contract subject to a fee, you are obliged to provide us with your payment details (e.g. account number for direct debit authorisation), this data is required for payment processing.

Payments made using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the address line of the browser changes from ‘http://’ to ‘https://’ and by the lock symbol in your browser line.

With encrypted communication, your payment details that you send to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

Objection to advertising emails

We hereby object to the use of contact details published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example via spam emails.

Data collection on our website
Cookies

Some of the web pages use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called ‘session cookies’. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

Cookies that are necessary for the electronic communication process or for the provision of certain functions requested by you (e.g. shopping basket function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies for analysing your surfing behaviour) are stored, these are dealt with separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of server request
• IP address

This data is not merged with other data sources.

The basis for data processing is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We will not pass on this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. To do so, simply send us an informal email. The legality of the data processing operations carried out until revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary for the establishment, content or modification of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data relating to the use of our website (usage data) only to the extent necessary to enable the user to use the service or to bill for it.

The customer data collected will be deleted after completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.

Data transfer upon conclusion of contract

We only transfer personal data to third parties if this is necessary for the purpose of contract processing. No further transfer of data takes place. Your data will not be passed on to third parties without your express consent.

The basis for data processing is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Social-Media Plugins

We have integrated the social media buttons of the following companies on our website. You can recognise the plugins by the fact that they are marked with the corresponding logo.

TripAdvisor
We use a social media plugin from TripAdvisor Inc., 400 1st Avenue, Needham, MA 02494 USA on our website. TripAdvisor collects reviews from its users about tourist offers and is an online company. These reviews are combined with booking recommendations. We use the TripAdvisor widget to present customer opinions about us in a neutral manner. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. TripAdvisor places a cookie on your computer as soon as you visit a page with the widget. TripAdvisor privacy policy: https://tripadvisor.mediaroom.com/CHDE-privacy-policy

TrustYou
This website uses the Trustscore widget, an online reputation management tool, to display cumulative guest reviews for the accommodations offered on this site. The Trustscore widget is provided by TrustYou, Agnes-Pockels-Bogen 1, 80992 Munich. The Trustscore Widget helps users choose the right accommodation from our online offering. This is a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Further information on the Trustscore widget can be found in TrustYou's privacy policy at https://www.trustyou.com/wp-content/uploads/2018/05/2017-01-19-TY-Privacy-Policy.pdf.

Facebook-Pixel, Custom Audiences and Facebook-Conversion
Within our online offering, we use the so-called ‘Facebook pixel’ of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Europe GmbH, Facebook Plaza, Berlin, Germany, for the purposes of analysis, optimisation and economic operation of our online offering and for these purposes. ‘Facebook pixel’ from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (‘Facebook’).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to identify visitors to our online offering as a target group for the display of advertisements (so-called ‘Facebook ads’). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited) that we transmit to Facebook (so-called ‘custom audiences’). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear intrusive. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called ‘conversion’).

Facebook processes data in accordance with Facebook's Data Use Policy. Accordingly, general information on the display of Facebook ads can be found in Facebook's Data Use Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in the Facebook Help Centre: https://www.facebook.com/business/help/651294705016616.

You can object to the collection of data by the Facebook pixel and the use of your data for the display of Facebook ads. To set which types of advertisements are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the Network Advertising Initiative's deactivation page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/ your-ad-choices/).

Analysis tools and advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called ‘cookies’. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin
You can prevent cookies from being stored by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of our websites to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Disable Google Analytics.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the Swiss and European data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics
This website uses the ‘demographic characteristics’ feature of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section ‘Objection to data collection’.

Plugins and Tools

YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts

This site uses web fonts provided by Google to ensure consistent font display. When you visit a page, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

To do this, the browser you are using must connect to Google's servers. This allows Google to know that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

In order to use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

We use Google Maps in the interests of presenting our online offerings in an appealing manner and making it easy to find the locations we specify on our website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR.

For more information on how user data is handled, please refer to Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

Website-Analyse with Google Analytics

This website uses Google Analytics 4, a web analytics service provided by Google LLC, after obtaining the user's consent. The responsible authorities are Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, for users from the EU/EEA and Switzerland. Google Analytics 4 practises IP anonymisation by default, i.e. your IP address is truncated immediately when you interact with this website. Only in rare cases will your full IP address be transferred to a Google server in the US and truncated there. Google asserts that the IP address transmitted via Google Analytics is never combined with other Google data. Google Analytics 4 is only activated with your consent via the cookie banner and can be revoked at any time via the cookie settings.

The processed data includes: usage data such as page views, website interaction, general location and visit duration; and communication data such as truncated IP addresses, user agent, language settings and screen resolution. The purpose of this data processing is for Google to evaluate the use of your website on your behalf, compile reports on activities and analyse the performance of the website. This data processing is legal, based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) (1) TDDDG.

Google Ireland Limited, Google LLC and Alphabet Inc are the recipients of this data. Your website usage information is typically sent to a Google server in the United States, an action legitimised by the European Commission's recent adequacy decision of 10 July 2023, which recognises Google LLC's certification under the EU-US Privacy Shield. With regard to data storage, any data linked to cookies is automatically deleted after a certain period of time, monthly for data that has reached its retention period, and a maximum of 2 years for Google Analytics cookies.

For further information on the terms of use of Google Analytics and Google's privacy policy, please visit {link}https://policies.google.com/{link-end} and {link}https://support.google.com/analytics/answer/12017362{link-end}.

Google Analytics uses so-called ‘cookies’, text files that are stored on the website visitor's computer and enable an analysis of the visitor's use of the website. The information generated by the cookie about the visitor's use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there.

Google Analytics is used exclusively with the extension ‘_anonymizeIp()’ on this website. This extension ensures anonymisation of the IP address by truncation and excludes direct personal references. The extension truncates the IP address by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The IP address transmitted by the relevant browser within the scope of Google Analytics is not merged with other Google data.

On behalf of the website operator, Google will use the information collected to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator (Art. 6 para. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimisation of this website, the analysis of website usage and the adaptation of content. The interests of users are adequately protected by pseudonymisation.

Google LLC. is certified under the Privacy Shield (list entry here) and guarantees an adequate level of data protection on this basis. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs is automatically deleted after 50 months. Data that has reached its retention period is automatically deleted once a month.

The collection of data by Google Analytics can be prevented by adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be revoked at any time with future effect. The corresponding browser plugin can be downloaded and installed at the following link: https://tools.google.com/dlpage/gaoptout.

Visitors to this website can prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie will be set to prevent future collection of data when visiting this website.

Further information on data usage by Google, settings and options for objection can be found in Google's privacy policy (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

Spamschutz with Google reCAPTCHA

We have implemented Google reCAPTCHA in forms on our website to verify whether the data entered in the forms comes from human visitors or from machines or automated programmes, also known as ‘bots’. This tool automatically analyses the behaviour of website visitors as soon as they interact with the website, using various information such as IP address, length of stay and mouse movements. The data processed includes usage data such as the website visited, date and time of access, and mouse movements, as well as communication data such as IP addresses, browser type, and operating system. This processing is aimed at website visitors and users of online services. The main purpose of this processing is to prevent misuse of our contact form and thereby increase security. The legal basis for this is our legitimate interest pursuant to Art. 6(1)(f) GDPR. The data recipients are Google Ireland Ltd, located at Google Building Gordon House, Barrow St, Dublin 4, Ireland, (https://policies.google.com/privacy) and our website hosting provider. While your personal data is processed within the EU, the retention period for the processed data is determined by Google Ireland Limited. For more information, please refer to the Google reCAPTCHA privacy policy: https://policies.google.com/privacy